UKT360 appoints Audrey Piboule as chief marketing officer

UKT360 Team has appointed Audrey Piboule as chief internet marketing officer.

Piboule will oversee the group’s shopper engagement actions throughout all promoting channels, whilst also establishing more powerful purchaser relationships with new and current associates.

Throughout her time as Renault Retail Group UK’s team employed vehicle advertising manager, she performed a key part in acquiring its applied car or truck on the internet showroom utilising UKT360 technological innovation.

In her function as electronic used auto advertising manager at Renault Retail Group Europe, Piboule made the electronic system for the group’s Autoworld brand, committed to selling non-franchise utilised vehicles on the internet.

Most a short while ago, Piboule held a senior advertising place at PSA Retail France, optimising its promoting method for utilized vehicles, with a concentrate on improving upon electronic imagery.

Nigel Spratt, UKT360 founder and CEO, reported: “Audrey provides a prosperity of enterprise-to-organization abilities and 8 years’ experience operating in the automotive market all through Europe.

“Her insights as a previous consumer and imagery evangelist for significant European makers will deliver actual, customer-targeted benefit as we glimpse to establish and increase our industry-major digital products and services and automation remedies. ”

Piboule explained: “I am enthusiastic to start off performing with UKT360 Group. Having followed the transformation of this business because 2014, it has transitioned extremely speedily from a components-only business to presenting total transform-important electronic, info and components solutions.”