When shopping, most people have a short-list of the best online clothing stores that they refer back to time and time again. However, in those (not so) rare instances when you can’t find exactly what you’re looking for at your go-to destinations, coming up with alternatives on the spot can be tough. The good news is that there are more than enough options to choose from. So much so, that it can be overwhelming. And, well, the bad news is, that as a result, you may not know where to start looking. That’s why we’ve created this list. Ahead, you’ll find some of the top contenders for 2021, with a selection of shoppable options for your perusing.
Best Online Clothing Stores: Affordable Trend Pieces
With still very few options for shoppers to buy size-inclusive, fashion-forward pieces, Eloquii has become a holy grail. Formerly known as The Limited, which closed in 2007, the brand re-opened in 2013 with a more diverse range of clothing categories, all of which were designed with the newest trends in mind. Whether you’re looking for cozy loungewear pieces or a Zoom-worthy outfit to ring in the new year in style, Eloquii and its countless collections of plus-size pieces are a great place to start.
The multi-label e-commerce site is a great place to start if you’re looking to try out the latest trends without breaking the bank. In addition to its in-house ASOS collection, the popular online destination is stocked with household name brands like Free People, Levi’s, and Dr. Martens, to name a few. It also houses a multitude of indie labels that you’ve probably seen on Instagram, House of Sunny, and Luv AJ. It truly is a one-stop-shop for accessories, beauty, and clothing.
Oak + Fort may have over 20 brick-and-mortar stores scattered across the country, but its presence online is hard to ignore. The modern retailer is known for its easy aesthetic and neutral colors. Alongside its collections of basics, the brand produces a wide range of trendy pieces that won’t feel too on the nose.
Those who have a thing for prints will love the vibrant pieces from Never Fully Dressed. From patterned sundresses to bright-colored knitwear sets and unexpected cutouts, the brand will add a bit of pizazz to your daily lineup. With the very relatable mission, “Our customer is our influencer” at the forefront, NFD (as it’s more commonly known), has a constantly growing community, as seen in the countless posts on their Instagram feed, confirming just how much shoppers love their purchases.
Source Unknown is one of those online clothing stores that you stumble upon on Instagram while aimlessly scrolling but that you’ll find yourself going back to it time and time again. Its trendy pieces allow you to dip your toes into some of the most popular trends without fully committing to the hefty price tag that often comes with them. If you’ve had your eye on those chunky Bottega Veneta boots but want to just double (and sometimes triple) check that they’re the pair for you, SU probably has a really great dupe.
Best Online Clothing Stores: Elevated Activewear
Girlfriend Collective’s pliable activewear pieces will work hard in any wardrobe – athletic or not. Popular among editors, the DTC (or direct-to-consumer) activewear brand comes in an aesthetically-pleasing collection of colors and is known for its eco-friendly designs — using repurposed fishing nets, plastic water bottles, and other recycled materials. The size-inclusive styles range from pocketed biker shorts to flexible rompers that are surprisingly affordable, considering the quality. Whether you’re lounging around the house, running errands, or actually working out, GC has something for you.
Gymshark is a UK-based brand with a huge internet following. Focused on performance and functionality, the celebrity-approved label has an assortment of leggings and sports bras that accommodate different levels of support. The brand also offers basic workout accessories like resistance bands and body rollers — all stamped with the brand’s instantly recognizable shark-like logo.
The women-led brand has the ethos “team spirit” at its core and the result is palpable in its varsity-esque designs – like lace-up football-style leggings and flighty tennis skirts and those preppy sports bras that went viral this summer. But don’t worry, they’ve got you covered for the colder months, too.
Chances are you’ve come across Adanola’s sleek activewear sets on Instagram. The muted undertones and sculpting materials have become a fan-favorite. Relatively affordable, compared to its popular counterparts, what the pieces may lack in functionality they make up for in aesthetics. If you’re on the hunt for athleisure to run errands in rather than a marathon, this is the brand for you. But don’t get it twisted, the brand uses a range of flexible four-ply fabrics that are equally suited for low-impact workouts.
To deny that Scott Disick makes some pretty good sweats would be doing you all a disservice. The reality star’s brand may be called Talentless, but its cotton hoodies and joggers are some of the best on the market. Pieces from his collections include cheeky designs with The Lord’s signature phrases, as well as a range of Kardashian-inspired colors that give off YEEZY vibes and are perfect for those that consider themselves minimalists.
Best Online Clothing Stores: Secondhand + Vintage
A hotspot destination for all things crafts and DIY, Etsy is also a great place to look for designer vintage and secondhand finds. Between the extensive offering of deadstock graphics and distinct pieces from past decades, the marketplace e-tailer really does have everything. Since most sellers on Etsy are pulling from their own personal stash, you’re essentially eliminating the finder’s fee, which results in super low prices that will be hard to find anywhere else.
Thanks to Gen Z, it’s hard to talk about shopping for secondhand and vintage clothing without mentioning Depop. The app caters to fashion-lovers and resellers alike, all while allowing you to shop the closets of your favorite influencers and celebrities in one single scroll. Like with IG, you’re able to follow your favorite shops and curate your timeline according to your personal preferences, that way you never miss a drop from your go-to pages.
If you like Fashionphile and Rebag for vintage designer accessories, you’ll love Vestiaire Collective for luxe secondhand clothing just as much. The website is known for its celeb-curated capsules and its extensive list of powerhouse brands. Think: Fendi, Gucci, Prada, and just about any other household name. On the hunt for a piece from a specific designer circa a specific era or decade in fashion? The shopping edits, filled with items from some of the greats, have you covered.
For affordable vintage pieces like ‘90s skirt suits that look like something Bella Hadid would wear and oversized flannels that are *chefs kiss*, IG store Oluchi Vintage should absolutely be on your radar. Aside from the weekly drops on the online store, the Black-owned shop does semi-regular sales via Insta Stories with a “first-come-first-served” policy that requires you to be quick to the draw. (Pro tip: Be sure to subscribe to the brand’s newsletter for early access to the newest pieces and news about any upcoming sales.)
Following the New York-based vintage boutique on IG is one of the quickest (and easiest) ways to snag a piece from Wear St. Evens. The store previews each highly-curated piece on the feed before it’s available for on-site. With an assortment of blazers, graphic tees, and vintage dresses to choose from, it’s obvious that founder Alexandra Stevens knows what she’s doing. Shoppers can also rest easy knowing their money was well spent because each month the brand donates 20% of sales to a new charity — with the receipts to prove it.
Best Online Clothing Stores: Splurge Multi-Label
Home to playful Instagrammable brands like Paloma Wool and Holiday the Label, Lisa Says Gah champions small clothing businesses. The retailer is committed to fair wages and quality clothing to ensure the purchases you pick up stay in your wardrobe for years to come.
The range of brands at every price point alone makes Shopbop one of the best of the best when it comes to online clothing stores. Amazon’s stylish younger sister offers affordable clothing and accessories from newer names, while also stocking brands that you’d find at other luxury sites like Farfetch or Intermix. Plus, thanks to its highly-curated edits, it makes shopping for specific occasions and holidays a lot easier.
When you want to splurge a little, Net-a-Porter is the place you go. With an expansive list of brands that include everything from Gucci, Prada, and Saint Laurent, to emerging names like The Frankie Shop and Reformation, there’s really something for everyone… It just may require a bit of diffing! If you’re looking for a particular item that’s sold out in your size or preferred color on a brand’s website, check Net-A-Porter and its off-season counterpart, The Outnet, before giving up the search completely.
One of the best parts about Bandier is that it offers most of the best-selling activewear and lifestyle brands all in the same place. Beloved labels like Year of Ours and Nike lie side by side on site, while functional faves like Ganni and Stand Studio are also thrown into the mix. Very few places allow you to pick up a new going-out fit, gym look, and workout equipment all in one shopping trip; the ease of it all is what makes Bandier a top destination.
Best Online Clothing Stores: Wardrobe Staples
If you haven’t gotten your hands on Kim Kardashian West’s highly-coveted SKIMS collections, they are absolutely worth the hype. From the impeccable quality to the minimalist-approved colorways, KKW really outdid herself. Because the brand has acquired a huge following over the last year, sizes and styles are almost always sold out so you’ll need to sign up for restock notifications if you want to get your hands on something in particular. But it’s worth the wait.
Laidback cargo pants, oversized work shirts, and swimwear are definitely Local European’s best offerings. The California-based brand, owned and designed by Alexandra Bunch, is all about minimal everyday pieces in a handful of neutral colorways and building a capsule wardrobe. If you need more convincing, it’s difficult to find a West-coast socialite that hasn’t been seen wearing the Black-owned label’s signature pieces.
Designed with clean silhouettes, Re Ona is a Toronto-based brand that, in an attempt to avoid mass consumption and waste, creates small-batch collections with transparent sustainable production efforts to match. Each style is made using recycled fabrics. While the transitional pieces fall on the more laid back and casual side its best-selling halter neck dress stands as the exception.
Regardless of your body type, finding jeans that fit perfectly is almost impossible. Emerging online retailer Sene Studio just made the process a lot easier with its custom-fit technology. All you have to do is answer a short list of questions to determine your preferences — sizing, desired fit wash, etc. – and before you know it, you’ll be ordering jeans with a close to perfect fit.
Celebrity stylists and their clients can’t get enough of Naked Wardrobe’s collection of affordable basics. Founded by sisters Shirin, Shida, and Shideh Kaviani, the L.A-based brand specializes in staples like coordinate sets, biker shorts, and bodycon dresses. From J.Lo and Ciara to Ariana Grande and Selena Gomez, stars rely on the more practical styles, like the sculpted bodysuits and fitted crop tops as key parts of their everyday looks.
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