Amazon Brands in Prime Day

yellow t shirt street style

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When it comes to shopping holidays—and they’re totally a thing—Amazon Prime Day might be the most exciting of them all. The deals are good, and you never quite know what you’re going to find.

If your stuff-I’d-like-to-find list this year includes clothing and accessories, you need to hear this: Some of the best deals to be found come from Amazon’s in-house fashion labels. Brands like Amazon Essentials, The Drop, and Goodthreads are already designed to be exactly what you want and at prices that are always kinda amazing. But the Prime Day sales take these must-haves to a whole other level.

Read on for some picks that will be popping on and off sale today and tomorrow, then try the hack yourself: Head to the Amazon Fashion main page and click on “our brands.” Scroll through while keeping an eye out for the blue “Prime Day Deal” flag—happy hunting!

Georgette Smock-Back Cami Mini Dress


Sundresses are invaluable when the weather heats up: They’re cut for steamy summer days and perfect when you’re feeling lazy but still want to look like you tried.

Lightweight Vee Cardigan

Amazon Essentials

You’ll always find a use for a cardigan: The perfect option when it’s chilly and just the right amount of coverage when there’s pumping AC in the summer. It’s a layering MVP.

Avery Square Toe Two Strap High Heeled Sandal

The Drop

Square-toe sandals are still the shape of the moment, and a thicker heel makes this pair more walkable than skinnier styles.

Jersey Sleeveless V-Neck Midi Dress

Daily Ritual


A lightweight midi dress is the definition of an easy, breezy staple. Pull on this one when you just can’t with anything else.

2-Pack Slim-Fit Short-Sleeve Crewneck T-Shirt

Amazon Essentials


Do you always need a refresh of plain white tees at this time of the year, or do you always need a refresh of plain white tees?

Ana Silky V-Neck Midi Slip Dress

The Drop

The ultra-versatile slip dress is easy to dress up for nighttime but looks (and feels) oh so good with flats, sandals, or sneakers.

Plus-Size Cut Out Crop Top

Core 10 by Reebok


The sports bra is anything but basic with a front cutout and high-shine material.

Caroline Raglan Long-Sleeve Fleece Sweatshirt

The Drop


There’s just something undeniably fun about tie-dye, and a crewneck sweatshirt is the kind of cozy, comfy basic you always want to pull on.

Heritage Fleece Bermuda Short



These are the summer version of sweats, and your wardrobe absolutely needs them right now.

Ballet Flat

Amazon Essentials


Stash them in your summer weekender or pull them on for an easy way to complete your office ‘fit—no matter how you plan to wear them, comfy ballet flats are the answer to all style situations.

Spaghetti Strap Bib Front U-Back Knit Midi Dress

Wild Meadow


Take your basic maxi dress but make it ‘90s. Skinny spaghetti straps make this one feel different than similar styles in your closet.

Cropped Oversized Utility Jacket



If you don’t already own a utility jacket, you’ve probably thought about buying one, right? Well, it’s your lucky day.

Colorblock Boxy Pullover Sweater Top

Cable Stitch

Sometimes you meet something so good you’ve got to buy it and store it for later. This cool stitching and colorblocking will be amazing when sweater weather comes around in the autumn.

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