An Industry on a Crossroad


There is no doubt that a variety of Global and Neighborhood Micro as effectively as Macro Environmental components, business enterprise situations and situation are at this time at engage in forcing the South African Automotive Marketplace to start out to check out and reexamine its Long run within the Worldwide Automotive Market. Foremost Automotive Authentic Products Manufacturers (OEM’s) in the South Africa (Nissan Team of Africa, BMW SA, Toyota SA, Volkswagen SA, Mercedes Benz SA etc) have no option but will have to start out to thoroughly reexamine their strategic possibilities amidst a growing domestic fuel selling price as very well as the unavoidable international actuality of Electric powered Automobiles, Electric Buses and Electric powered Vehicles.

These have turn out to be amazing driving forces of alter which the market will have no option but to confront and respond to in the medium to extended expression.

By 2030 just about 90% of global automotive generation and gross sales will be attributed to Electric Powered Motor vehicles, Buses and Vehicles.

Equally world Multi Countrywide Vitality Corporations like Shell, BP, Chevron etcetera are slowly exiting their Fossil Gasoline firms by reworking their enterprise styles to become fully fledged Electrification and Motor vehicle Charging corporations within the Electric Autos/trucks/Buses Source Value Chain in the Future.

If the substantially talked about and feared higher gas rate circumstance (e.g. R40/litre for petrol) in South Africa is everything to go by, it is need to serve as an early precursor and an omen that Fossil gasoline will no extended be the strength of the foreseeable future globally.

The actuality that 2 key refineries in South Africa (Engen and Sapref) have all stopped local gasoline refining operations in favour of importing, is a robust indicator that diesel and petrol in South Africa are not heading to get any more cost-effective going forward.

The South African automotive OEM sector has no solution but to decide on between 2 Strategic Choices:

1. Keep on to manufacture interior combustion engines (ICE) and come to be obsolete in the prolonged term

2. Adjust and transform their manufacturing plants to create Electric Autos/Vans and Buses for the domestic and export marketplaces (United states of america, Europe, Japan etcetera) and come to be globally aggressive in the medium to lengthy term

What the South African authorities must be undertaking is to be delivering industry help to all  Automotive OEM’s inside of the Business to get them to manufacture Electric powered Cars, Electric powered Buses and Vans in the medium to brief expression (by 2025 at the very least). The leading world-wide nations (Usa, Japan , Europe and so forth) have all provided desirable subsidies and financial investment incentives to get their domestic automotive OEM’s and in so accomplishing they  converted their automotive production facilities toward producing and assembling Electric powered Vehicles, Electrical Vehicles and Buses.

The main world wide automotive OEM’s (Ford, GM, Toyota, Daimler Benz, BMW, Volkswagen and so forth) will all be 100% manufacturing and distributing Electrical Cars and Electrical Buses and Vans by 2025 to 2030 and will start out to section out the inside combustion motor (ICE) as early as 2024.

Major South African Electrical power corporations are now thoroughly importing diesel and petrol for our domestic market place. They need to have understood that incurring substantial Money Expenditure to enhance Fossil Fuel refinery business enterprise functions under turbulent and adverse prevailing macro and micro environmental conditions where by there is destructive business development potential clients (in the medium to extended-time period) is not a wise Organization Final decision – this is in all probability what went by the minds of the final decision makers at Sapref and Engen refineries in South Africa when they just lately shut regional refining of gas.

Just after all Worldwide multinational companies like Chevron, Shell and BP are all transforming their enterprise models by exiting fossil gasoline enterprises and to transfer in direction of being fully fledged electrification electrical power organizations in the medium to lengthy time period.

The South African automotive corporations are also on a cross road mainly because by 2025 to 2030 they will turn into obsolete if they do not immediately start to make Electric powered Autos (EV’s) for their Export Marketplaces (Usa, Japan, Europe and so forth) – their inner combustion motor run autos will no for a longer period be approved (from 2025 onwards) in these marketplaces.

It is worthy of noting that Uganda and Kenya in East Africa have currently resumed with the assembling and producing of Electric powered Buses for their respective domestic markets. In West Africa, Nigeria and Ghana have been prosperous in location up automotive production amenities for their respective domestic markets which will at some point provide cars in the course of the location. Automotive OEM’s main this producing expedition in West Africa are: Nissan and Peugeot (in Nigeria), Volkswagen and Nissan (in Ghana).  

It are not able to be dominated out that these West African automotive producing services may in the Foreseeable future (medium to very long-phrase) change by themselves into currently being sourcing amenities for Electric Vehicles, Electric powered Vehicles and Electric Buses for specified Export Marketplaces this sort of as Usa, Japan Europe etcetera.

The information is this, specified the raising automotive production activities elsewhere in Africa (Egypt, Nigeria, Ghana, Kenya and Uganda) South Africa can no for a longer period manage to see by itself as the only excellent and most well-liked automotive investment location of the potential within just the African continent.

As a result the quick solution for South Africa is to work on a extensive time period prepare, to initiate an automotive industrial coverage which give eye-catching subsidies and incentives to the South African Automotive Market to be stimulated to resume manufacturing of Electric Vehicles, Electric Vans and Buses. Collaborative endeavours are also essential involving governing administration and the Strength Companies to commit in Electrical Motor vehicles, Electric powered Trucks and Electrical Buses mass charging infrastructure across all big centers and hubs in the course of all provinces in South Africa.

Supplied South Africa’s electrical power troubles, this will call for synergic and impressive Non-public Community Partnerships (PPP) initiatives in between various automotive OEM’s and the South African government’s Section of Trade and Field. Although these entities may have labored with each other in the earlier in building previous automotive similar trade policies, they may perhaps now be expected to do the job intently far more than right before to get ready South Africa Automotive Business to just take a big leap of religion into the foreseeable future.

It is now apparent that Fossil Gas will not be the power of the upcoming. For international and South African centered fleet proprietors, Electric Vans and Buses make sense from an functioning expense and Capex level of watch – it is less expensive to operate Electrical Vans and buses as opposed to their Diesel counterparts.

Equally for retail customers, Electric powered Autos (EV’s) will present prolonged term cost of possession cost savings amidst the present-day superior diesel and petrol costs involved with the Internal Combustion Motor (ICE) motor vehicles.

Post Published by:

Des H Rikhotso,

Automotive Product sales & Promoting Expert

Get in touch with Quantity: +27 76 538 7905, E-mail: [email protected]

Rikhotso is an Automotive Sales and Advertising Professional with much more than 20 Years’ Practical experience in the Southern and Sub Saharan African Automotive Business enterprise and Marketplace Landscapes obtained at foremost Automotive Initial Products Makers (OEM’s) – BMW Group SA, Peugeot Motors SA, Volkswagen Team SA, Lexus/Toyota SA, Nissan Group of Africa and G.U.D Holdings.

 He writes this write-up in his particular capacity. He is currently serving in the next Positions and Portfolios:

Handling Director of  The HDR Team of Firms, Consulting Educational Lecturer at Mancosa (Durban Campus), Founding Director of Va Nkuna MotorCity Retail Holdings (Pty) Ltd and Impartial Trustee at Mafarana Community Advancement Have faith in (MCDT).




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