An S.U.V.? Ferrari Sees the Producing on the Road

He extra, “Our exclusivity will not be jeopardized since we have new customers of the spouse and children.”

Contemplate the Ferrari Roma a flirty letter to those people prospective consumers — perhaps wrapped in a “Blu Corsa” bow, like the product I a short while ago drove in upstate New York. If I squinted, the cliff-hung curves overlooking the Hudson River, such as Storm King Highway around West Place, could have been the Italian Riviera, looking at the Roma’s alluring lines and 612-horsepower effectiveness.

For 70 % of owners, Mr. Galliera estimates, the Roma will be their 1st Ferrari. That is not basically since, at $222,620 to start, the Roma is very easily the most cost-effective Ferrari coupe. The Roma is also a two-additionally-two GT with stunning weekend baggage room, a livable experience — together with an adjustable magnetic suspension — and a less swaggering demeanor than models like the new, $276,000 F8 Tributo.

“We ended up looking for some thing with a tiny much more understated class,” Mr. Galliera said of the Roma. “It’s an F1 motor vehicle in evening gown.”

Nevertheless the Roma is not built only for pink-carpet entrances: The blue bullet I drove can start to 60 miles an hour in 3.4 seconds, and nip 200 m.p.h.

The Roma’s intimate curves do offer whispers of great Ferraris past, this sort of as the 250 GT Berlinetta Lusso. But the Roma is no physical exercise in retro nostalgia, typically thumbing its quite nose at enterprise traditions. Down below the stretched hood thrums a twin-turbocharged V-8, not a by natural means aspirated V-12, whose large-revving howl was when inseparable from the organization myth. That incorporates Ferrari’s initially highway vehicle, the 125 S of 1947, whose in close proximity to-miniature, 1.5-liter V-12 experienced critics dismissing Enzo Ferrari as “a nut case” but promptly proved its truly worth in racing.

The Roma further more adopts a brake-by-wire system and digital displays, created to lessen distractions and continue to keep a driver’s arms on the steering wheel. Readouts involve a hanging electronic tachometer that animates the blazing yellow qualifications and sweeping marker needle — complete with digitized shadows — of Ferrari’s basic analog tach.