This “Breaking Negative” duo is acquiring a even bigger crack.
Constellation Brand names, the brewer of Corona, is investing in “Breaking Bad” stars Bryan Cranston and Aaron Paul’s mezcal, Dos Hombres, the organization said Thursday. It’s the hottest investment from a important spirits distributor in a celeb-started alcohol model.
While Constellation built its expense by means of its venture money team, Dos Hombres will be independently owned just after the deal closes, the company said.
Cranston and Paul became close friends when filming their award-winning AMC tv crime drama “Breaking Poor” and have been encouraged to workforce up on a spirits model. They released Dos Hombres in 2019 designed from mezcal producers in Oaxaca, Mexico’s San Luis del Rio village.
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“It definitely has been an extraordinary journey,” Cranston reported in a assertion. “From an notion at a bar, to seeking all more than Oaxaca, climbing through the most majestic landscape in research of a mezcal that spoke to us, to conference amazing people together the way, to wherever we are today – we simply cannot wait to hold sharing this manufacturer with the earth.”
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The U.S. mezcal sector has developed 14% in 2020 in accordance to beverages market assessment agency IWSR. And a lot more stars have carved out spirits organizations in the latest yrs next the Diageo acquisition of George Clooney and buddy Rande Gerber’s tequila brand name Casamigos in 2017 for $1 billion.
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Indeed, Diageo acquired Ryan Reynolds’ Aviation Gin last 12 months for an estimated $610 million. Other celebrities competing in the spirits arena include things like Dwayne “The Rock” Johnson, who introduced Teremana Tequila in 2020 and in the long run sold 300,000 situations in the first yr, according to The Spirits Business and product and actuality star Kendall Jennerc, who released her own 818 Tequila earlier this yr immediately after quietly getting into the spirit in the Globe Tequila Awards and successful in a amount of categories.