As of September 2019, Epic Games experienced signed up 105 exclusives for the Epic Video games Store, amounting to a whole of just about $1 billion invested securing them. Which is according to files unveiled as component of the ongoing Epic vs. Apple demo, which is unearthing some extremely interesting small business dealings indeed.
In its Oct 2019 ‘Review of Effectiveness and Strategy’ document (hosted below as a .pdf), it is reiterated that Epic spent $444 million on its 2019 distinctive launches: we presently understood that. But it also confirms that $542 million was used on 2019 launch exclusives, while—as of September 2019—it had currently used $52 million securing four exclusives for 2021. Obviously, that quantity will have enhanced considering the fact that.
It’s rarely breaking information that Epic Online games is throwing a heck of a great deal of revenue at its Computer storefront, but $1 billion on special launches—most of them timed, as they generally arrive to Steam soon after 12 months—is a startling quantity. Considerably additional startling than the $11 million it put in concerning December 2018 and September 2019 on its free games offerings, which looks reasonably miniscule specified how quite a few new account sign-ups it cultivated.
The exclusives will possible carry on, far too. In accordance to Epic’s “Aggressive Pursuit Model”—that is, the design they’ll follow if issues are going well—it’ll aim for 52 exclusives in 2021, 36 in 2022, 34 in 2023 and 34 in 2024. Offered that Epic advised us previously this yr that it’s doubling down on distinctive launches, it appears to be like they are next that model.