Gucci & The RealReal’s Partnership Encourages Secondhand Browsing

Lisa D. Small

Even Gucci would like you to start off acquiring secondhand. The luxury label is partnering with The RealReal on Gucci x TRR Shop, a each day mix of items from consignors and the brand itself, ranging from womenswear to house products. Every time a Gucci item is acquired or offered by way of The RealReal (online or in-shop), a tree will be planted by the One Tree Planted organization.

“Gucci is elevating the bar not only for the trend sector, but for all companies by continuously innovating to make its enterprise additional sustainable,” stated Julie Wainwright, founder and CEO of The RealReal, in an official assertion. “Jointly we are shining a world wide highlight on resale that we hope will persuade all shoppers to assist the round financial state and sign up for us in lessening fashion’s carbon footprint.”

Considering that the COVID-19 pandemic, online resellers have found a spike in fascination from customers, as nicely as makes. The RealReal has documented a 22x improve in manufacturer curiosity in resale and 46-p.c increase in products consigned by brands during COVID. Gucci stays a major seller in resale, with a 2.3x stronger-than-ordinary resale price and a 19-p.c increase in demand from customers for 2020.

The Gucci x TRR Shop has in excess of 2,000 pieces in the curated store, but primarily based on that demand from customers you can anticipate them to sell speedily.

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