NEW YORK, March 25, 2022 /PRNewswire/Tanduay’s abroad organization continued its expansion trajectory in 2021, buoyed by its new partnerships with top distributors.
Past calendar year by itself, it signed partnerships with United States’ Hensley Beverage Corporation in Arizona, Horizon Beverage Team in Massachusetts, and Romano Beverage in Illinois. It also inked distribution specials with Kreyenhop & Kluge for Germany and Alcobrands for Belgium, the Netherlands, and Luxembourg.
As of this creating, Tanduay is out there in 12 U.S. states and the territory of Guam as properly as in the international locations of China, Singapore, Australia, the United Arab Emirates, Belgium, the Netherlands, Luxembourg, and Germany.
“2021 has been another superior yr for Tanduay. We have expanded into new marketplaces and gained far more worldwide recognition for our items. We hope to go on with this expansion momentum in 2022,” said Lucio Tan III, Tanduay President and Chief Working Officer. Tan assumed management of the firm in late 2019, steering the company all over the pandemic.
New Partnerships, Additional Markets
In 2017, below the leadership of former Tanduay President, Lucio “Bong” Tan, Jr., the company started an intense global marketing and advertising growth that carries on right up until this working day.
“Programs are underway to grow in Canada, the United Kingdom, and Costa Rica this calendar year. Discussions are also remaining held to convey Tanduay to other countries,” Tan revealed.
In line with its shift of capturing new marketplaces, Tanduay also entered into partnerships with a few teams from the Countrywide Basketball Affiliation (NBA) in 2021.
The brand now experienced an current partnership with the Golden Point out Warriors prior to signing new agreements with the Minnesota Timberwolves, Phoenix Suns, and Milwaukee Bucks. Tanduay is at the moment the only Filipino brand to be a lover of 4 leading NBA groups.
Because of these partnerships, Tanduay established more consciousness amid NBA enthusiasts from throughout the globe. It also gave Tanduay the opportunity to give the teams’ enthusiasts a taste of Tanduay, as it opened its own bars at the dwelling arenas of the Timberwolves (Focus on Center), Suns (Footprint Middle), and Bucks (Fiserv Forum) final yr.
Tanduay also ongoing to gain far more intercontinental awards and recognition. It was named the World’s Selection 1 Rum by Drinks Global Journal as it outsold other rum makes for the fourth consecutive year.
It also received a Brand name of the Year award from the London-based mostly Earth Branding Awards for the seventh consecutive 12 months. For 2021, Tanduay was the only brand name to get the distinction underneath the Alcoholic Drinks – Rum Group.
Tanduay acquired a complete of 23 international awards for its distinct products and solutions past calendar year. 10 of these are gold medals and two are double gold medals. Tanduay was also declared the Philippine Distillery of the Calendar year for 2021 by the New York Global Spirits Opposition.
Looking Ahead to One more Progress 12 months
“The first two months of 2022 have been good for Tanduay. Our area and worldwide business enterprise are equally carrying out perfectly, and we hope to continue this functionality for the rest of the calendar year,” claimed Tan.
Tanduay has been in small business for much more than 167 several years. It commenced out as a compact distillery, and has considering the fact that expanded to come to be a single of the Philippines’ most productive rum makes. It proceeds to remain forward of the activity in spite of the entry of new community competitors and intercontinental rum items.
It owns and operates the most important distillery in the country. Tanduay now has additional than 120,000 oak barrels in its arsenal with a capacity of about 24 million gauge liters — implementing its ability to meet the demand from customers of different markets throughout the world.
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Tanduay Manufacturers International
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