The RealReal Joins Chicago’s Searching Scene

Trend mecca The RealReal provides its higher-end sustainable fashion to the Mag Mile.


The RealReal’s Michigan Avenue flagship carries women’s completely ready-to-put on and extras.

Future cease on The RealReal’s grand U.S. expansion tour: Michigan Avenue. The luxurious on the web consignment guru has opened its latest—and largest—flagship in the coronary heart of Chicago’s purchasing district. “Opening our major retailer nonetheless gives us even additional prospect to build a prosperous experience for purchasers and consigners,” states COO Rati Levesque.

Presently dwelling to a productive Luxury Consignment Office environment and a host of enthusiastic fans, Chicago is the best next stage as The RealReal crops flagships throughout the country. (There is presently a presence in New York, Dallas, D.C., San Francisco, Miami, L.A. and Palo Alto) “We see a considerable possibility to keep on escalating our presence and growing our consumer and consignor foundation in the space,” claims Chicago Head of Shop Sefu Dawson. Read through: even extra manner glitz and glam treatment of the manner gods at Louis Vuitton, Gucci, Cartier, Van Cleef & Arpels and additional. With an eye toward the city’s savvy consumer, notes Dawson, “expect a extensive assortment of luxurious goods handpicked for Chicagoans as effectively as distinctive regions of the retail outlet like The Sneaker Loop that features the most coveted drops.”

Men’s offerings include streetwear
Men’s offerings involve streetwear.

Real to the Windy City spirit, there is an emphasis on local partners and purveyors at the Midwest flagship, commencing with the decor. “We wanted the store’s layout to be a reflection of the regional group,” says Dawson. “We labored intently with regional artists, curators and galleries to resource special items, like paintings by 1 of Chicago’s most collected artists, Lee Godie, and pictures of doing work-course Chicago by photographer Danny Lyon.” Also of observe is the in-keep CaféCafé (the brand’s fourth), which resources neighborhood treats from the likes of Goddess and The Baker, Karl’s Craft Soup, Colectivo Espresso, Area & Farmer, Rare Bird Preserves, Seasons Glowing and far more.

Between the men’s and women’s fashions, accessories, watches and dwelling decor, individual consideration was paid to the in-retail outlet products, relying on the company’s prosperity of purchasing information from existing region loyalists, according to Dawson. As this kind of, this winter season, look for outwear from Burberry, MaxMara, Ganni and Pimples, although luxury favorites like Louis Vuitton, Chanel, Gucci, Prada and Hermès will have a presence all over the seasons. On the men’s entrance, streetwear is king (for this reason The Sneaker Loop) with makes these as Virgil Abloh, Nike, Yeezy, Balenciaga and Off-White keeping court.

Find handbags from brands such as Hermès
Uncover handbags from brand names this kind of as Hermès.

As champions of the circular fashion economic climate, The RealReal places sustainability at the core of its Michigan Avenue storefront. “We are incredibly conscious… of sustainability via all the products we aspect in our suppliers, no matter if that be operating with thoroughly clean-natural beauty manufacturers or sustainable food stuff purveyors,” states Dawson. “We want to make a just one-cease store for extending the everyday living cycle of luxurious items.” 940 Michigan Ave., therealreal.com/chicago


Images by: By Daniel Kelleghan