Nykaa opens doorways for men’s purchasing with start of Men’s Style class on its website and application

Nykaa Vogue, the multi-brand name ecommerce vogue portal, has introduced its Men’s Fashion group on its site and application. This follows the launch of the Nykaa Gentleman web page and app in 2018 — an expertise dedicated to men’s grooming. With this, Nykaa will now provide men manner and grooming goods throughout 560+ brand names and 42,000 products and solutions.

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Increased penetration of social media platforms such as Facebook, Instagram, YouTube and WhatsApp have exposed males, both of those in urban and rural parts, to global vogue and self-treatment tendencies. With a watch to cater to all way of life procuring wants, the men’s class will present apparel, footwear, eyewear, sportswear and equipment across 60+ brands, including Hole, Louis Phillipe, Raymond, Adidas, Skechers, Pepe Jeans, Hidesign and far more.

Nykaa Guy presents male prospects a personalised, specific natural environment to discover goods that are suited to their grooming needs. Equally style and natural beauty choices give buyers across India, accessibility to the greatest of models and products and solutions, alongside with educational written content for them to make the proper possibilities.

Anchit Nayar, Chief Promoting Officer, Nykaa, reported, “It has long been the eyesight of Nykaa to bring the pillars of our models — curation, articles and ease to both of those females and adult men throughout India. With the launch of our men’s classification of style products on Nykaa Vogue and our already present grooming provide on Nykaa Man, men across India will be capable to store for all their life style wants at Nykaa with a assure of 100% authenticity, as properly as remarkable content to learn new tendencies and products and solutions.”

In current months, Nykaa observed an improve in normal purchase values and pay as you go payments, reflecting the advancement of online shopping. As a chief in women’s style and beauty shopping, Nykaa will now increase its retail expertise to a male audience by catering to the superior-expansion groups of manner and grooming.

Nykaa was launched in 2012 by Indian entrepreneur Falguni Nayar with a vision of offering a thoroughly curated vary of products and solutions for each and every splendor remedy. Derived from the Sanskrit word ‘Nayaka’ that means one particular in the highlight, it rests on three ideals — curation, content and usefulness. Nykaa has now expanded to an omnichannel way of living retailer with above 6 million regular monthly lively customers, 73 merchants across India, fulfilling more than 1.5 million orders a month, with 1500+ manufacturers and 130,000+ products out there by its website, application and shops.

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